As AI-generated content floods our feeds in 2026, “Human Authenticity” has become the rarest and most valuable commodity on LinkedIn. While AI can summarize data, it cannot share a personal lesson learned from a project failure or a breakthrough moment in a boardroom.
How to Stay Authentic in a Digital-First World:
Share the “Behind-the-Scenes”: Don’t just post the final result; share the engineering or management challenges you faced along the way.
Focus on Dwell Time: High-quality, long-form articles that provide deep value are now outperforming short, clickbait posts. People want to learn, not just scroll.
Interactive Leadership: Use your platform to ask questions. In 2026, LinkedIn is for networking and co-creation, not just broadcasting.
Strategic Takeaway:
Use AI to handle the mundane tasks, but keep your voice, your stories, and your unique perspective at the center of your brand. That is how you build true trust with your audience.
The 2026 Mid – Year Outlook: 5 Strategic Imperatives.
Thznks & Regards
Wazeer Khan
Wazeer Khan LLC
P. 586-981-9557
E. wazeerkhan@wazeerkhanusllc.com
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